Brand Kit
Download our brand assets and learn about our visual identity. Please follow our brand guidelines when using these materials.
Official Brand Colors
LEGO Red
#d11014 Use for backgrounds, headers, and primary brand elements
LEGO Yellow
#facc15 Use for ALL buttons, headings, and highlights
Logo Variants
Primary Logo
Main logo for light and dark backgrounds
Icon Only
Square icon for social media profiles
Horizontal Logo
Wide format for headers and banners
Logo Usage Guidelines
- Always maintain adequate clear space around the logo
- Never distort, rotate, or alter the logo proportions
- Use the provided color versions only - do not recolor
- Minimum size: 120px wide for digital, 1 inch for print
Color Palette
LEGO Red (Official)
ALL backgrounds, headers, cards, borders & accents
#d11014 LEGO Yellow (Official)
ALL buttons, headings & highlights
#facc15 LEGO Blue
Secondary CTA & accent cards
#2563eb White
Text on colored backgrounds
#ffffff Gray 900
Text on yellow backgrounds
#111827 Gray 300
Secondary text
#d1d5db Typography
Display Font
Headings and titles
Font Family
Poppins
Bold, Black
The Quick Brown Fox Jumps Over the Lazy Dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Body Font
Body text and UI elements
Font Family
Inter
Regular, Medium, Semibold
The Quick Brown Fox Jumps Over the Lazy Dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Download Complete Brand Kit
Get all logos, color swatches, and brand guidelines in one convenient package.
By downloading, you agree to use these assets in accordance with our brand guidelines.